Dudley Webb

20th February 2018

Dudley Webb is from a brand-owner background with over 35 years expertise in packaging and brand protection mainly in the Wines and Spirits sector. During this time Dudley has worked in a multitude of business disciplines and held senior positions in Quality, Production, Logistics, Business Process Improvement, Marketing, Innovation, New Product Development and Brand Security. For much of the last ten years his main focus has been on brand protection resulting in periods of time spent in problem markets within Asia, Eastern Europe and Mexico studying the problems at first hand, experiencing enforcement, evolving strategies and developing successful solutions as part of his structured approach to achieving customised, robust, cost-effective brand protection.

dwebb@axesstechnologies.com